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The NewWall showroom is a haven for interior exploration. A space filled with warm and inviting visual tinders to spark creativity and confidence in our clients….at least…that’s the challenge we set for ourselves. Here's how we brought that vision to life in our main-floor showroom.
The main floor showroom sets the tone for the entire NewWall experience.
Our mission was to create a space where visitors feel instantly connected to the world of possibilities within wallcoverings and fabrics. But to do this, we first needed to find our own inspiration.
This year, it was Palazzo that stole our hearts. We were determined to transform our showroom into an idyllic Italian inspiration.
We went all out, welcoming guests with a striking floor-to-ceiling mural, inviting visitors in with true Palazzo flare.
This mural, alongside a thoughtfully selected display of anchor brands like Coordonné and Wall&decó, was picked to inspire confidence and engagement, encouraging clients to explore the potential for their own projects.
With the Palazzo theme, we aimed to evoke a sense of timeless elegance inspired by Italian architecture.
We wanted to transport visitors to a space that feels both luxurious and creatively stimulating. To achieve this, we turned to a digitally printed wallcovering replicating Carrara marble.
It quickly became central to our vision.
Using the Trompe L’oeil technique, we crafted 10-foot columns, detailed crown molding, and display pedestals that emulate the grandeur of an Italian Palazzo.
This careful selection and application of materials work together to make the space feel both expansive and cohesive, supporting the sparking of ideas in our clients.
Want to try this for yourself? Be warned, precision is key to maintaining the integrity of the design! A professional installer can ensure that every element is perfectly aligned, preserving the authenticity of the look - it’s tricky to achieve going solo.
Functionality was key in our design for the main floor showroom. We needed the space to be more than just visually impressive; it had to be a hub for creativity and collaboration.
To support this, we designed several working areas where clients and designers could sit down, spread out their ideas, and start planning their projects.
The inclusion of a floor-to-ceiling video wall was central to our vision of an immersive experience. This feature allows visitors to visualize our wallcoverings in different settings, helping them make informed decisions and sparking new ideas.
The seating area around the video wall was intentionally designed to be inviting, encouraging guests to relax and fully engage with the content.
The main floor showroom here at NewWall, while being a homage to Palazzo, is really a testament to the potential of interior inspiration.
Each area was designed with intention and care at every step. From the welcoming mural to the marble-themed architecture, all elements were hand-picked to inspire, engage, and facilitate creativity.
We hope this space serves as a reminder to our commitment to blending beauty with functionality, offering our clients a place where ideas can flourish and come to life.
Are you ready to start your interior journey? Book a visit to the showroom, today.
