Here at NewWall, we’re drawn to surfaces that tell stories, to patterns that evoke emotion, and to brands that build their work on substance. That’s why we’re so thrilled to introduce you to Glamora. Our newest addition, and a name that’s redefining what wallcoverings can be.
Meet Glamora
Founded in 2010 and based in the Italian design city of Modena, Glamora has built an international reputation for crafting immersive, mural-like wallcoverings that feel calm, intentional, and quietly transformative.
We had the pleasure to be connected with Glamora during Paris Design Week, where their Zen-inspired installations were among the most talked-about in the show.
Seeing their work up close only deepened our admiration. It was instantly clear: this is a brand that cares as much about emotion as execution.
Their designs are panoramic and emotional. Each one is made to shape a mood, encapsulating a space rather than simply filling it.
Whether it’s a serene homage to Japanese landscapes or a soft abstract study in light and shadow, Glamora’s work has a rhythm to it. There’s an ease and elegance that unfolds slowly, inviting you in.
A Design Philosophy Rooted in Feeling
At the heart of Glamora is a belief that interiors should be experienced, not just seen. They are artists of atmosphere, with an innate ability to create spaces you simply want to be in.
Expect diffuse botanicals, faded architectural references, poetic textures, and abstract compositions. Everything is tuned to a gentle register. The effect is immersive and atmospheric.
With Glamora, the designs don’t compete with a room, but rather, complete it.
And while the visual language is soft, the craft behind it is anything but passive. Glamora works with some of Italy’s most advanced materials and production techniques to bring their concepts to life.
Italian Craftsmanship, Reimagined
Every Glamora design is printed in Italy using eco-conscious processes and cutting-edge materials. These include:
- GlamTrace, a PVC-free surface with a soft matte texture
- GlamAcoustic, engineered to absorb ambient noise
- GlamFusion, a waterproof and antibacterial finish ideal for bathrooms and wellness spaces
Each design performs…visually, acoustically, and functionally.
It’s one of the reasons Glamora has become a go-to choice for architects and designers working on high-concept residential and hospitality spaces around the world.
This attention to material quality offers more than enhance durability, it supports the emotional clarity of their designs. Softness, after all, is often the hardest thing to get right.
A Preview of What’s to Come
While Glamora’s full collections will continue to roll out on our site, we couldn’t wait to share a few of the designs already available. Each one offers a window into the World of Glamora. The themes that run through their work are quiet but intentional: softened landscapes, diffused light, botanical suggestion, and layered abstraction.
Many designs evoke the feel of faded frescoes or blurred photographs - images half-remembered rather than sharply defined.
Others nod subtly to architectural form or natural texture: a stone wall bathed in shadow, a surface softened by time, a garden rendered in mist. There’s movement, but never noise.
Palettes lean toward muted tones: silvery greys, weathered neutrals, pale mineral greens, and sun-faded ochres. These choices aren’t just aesthetic, they shape the emotional tone of the room. Calm. Spacious. Contained.
What’s most compelling is the way Glamora handles contrast. You’ll see tension between light and dark, precision and blur, texture and stillness - all resolved through a painterly, almost cinematic lens.
If you’re creating a space that needs to feel thoughtful, restorative, and refined, this is where to start.
A Warm Welcome
Glamora’s arrival at NewWall feels like a natural fit. Our community of designers and clients is increasingly looking for materials that don’t just decorate a space, they define it. They’re seeking quiet power, softness with purpose, and a sense of design that doesn’t date.
Glamora’s designs are for those who want to slow down. To create a mood. To build a space that feels considered from the inside out.
And we’re so proud to bring their world to you.
Explore the full Glamora collection at NewWall today.