Aly is the curator behind our showroom experience, ensuring every client encounter is as seamless as it is inspiring. With a background in interior decorating, Aly excels at blending aesthetics with functionality, guiding clients through an exclusive selection of wallcoverings that reflect their unique vision. Known for her thoughtful recommendations and attention to detail, she nurtures relationships with designers and homeowners alike, helping them create spaces that are both beautiful and unforgettable.

Aly’s personal style is bohemian and eclectic, with touches of maximalism, mirroring her love for antiques and thrifted treasures. She’s especially drawn to the House of Hackney collection, admiring its bold colors, intricate patterns, and hidden details that reveal something new with every look.

Tricia is NewWall’s nexus between designers, manufacturers, and sales teams, ensuring seamless communication and collaboration at every project stage. With a background in graphic design and a talent for precision, she expertly manages project expectations while nurturing relationships with trade clients and vendors. Known for her meticulous attention to detail, Tricia orchestrates each step of the process with sophistication and finesse, from initial concepts to final completion.

Her personal style reflects modern minimalism, favoring clean lines, neutral tones, and understated luxury. She draws inspiration from brands like Emma Hayes and WallpaperProjects for their use of dreamy watercolor techniques, metallic finishes, and refined textures that align with her love of depth and subtle sophistication.

Tania expertly oversees our logistics and customer service operations. Her meticulous attention to detail ensures that every custom order meets the highest standards of craftsmanship. Working closely with international suppliers, she ensures seamless global logistics for an exceptional client experience. 

Tania’s passion for interior design is evident in every project she undertakes. Inspired by timeless elegance and intricate details, she finds particular alignment with collections like Emma Hayes, which reflect her thoughtful approach to design.

Julia is our key coordinator, expertly ensuring the seamless and timely delivery of orders to customers around the world. Currently in her third year of Interior Design studies at Sheridan College, Julia combines her academic background with her professional experience.

She has a particular fondness for the Emma Hayes collection, admiring its blend of soft, organic patterns and modern sophistication, which mirrors her own passion for refined, balanced design.

Dmitry is the digital artisan behind NewWall’s immersive online presence, crafting a virtual showroom that reflects the elegance and sophistication of bespoke interiors. With a passion for clean, organic, and modern design, he ensures our website exudes style, enhances user engagement, and invites clients to explore the world of high-end wallcoverings.

Drawing inspiration from the artistic aspects of interior design, Dmitry blends functionality with creativity, making the digital experience as captivating as the products themselves. A fan of Tres Tintas, he admires the brand’s breathtaking murals and diverse, modern designs that align with his love for bold, exciting concepts and minimalism.

Since 2015, Sarah has been instrumental in shaping NewWall’s digital presence, driving the company’s success through strategic vision and innovation. From creating a cohesive online identity to scaling revenue and building brand awareness, her leadership has been pivotal in establishing NewWall as a standout in the industry.

Sarah’s minimal, monochrome aesthetic—enhanced with pops of texture or color—reflects her appreciation for Coordonné's trompe-l'oeil murals and wanderlust-inspired wallpapers. These designs, which blur the line between art and décor, align perfectly with her passion for creativity and storytelling.