At NewWall, the journey into design begins the moment you step through our doors. The entranceway sets the stage for what lies ahead, a world where artistry meets innovation, and where walls do far more than define a space; they tell a story.
Our latest transformation embraces this philosophy to the fullest, featuring a striking, theatrical wallcovering that spans from the entrance to the upper-level appointment space, visually anchoring the showroom’s flow.
This is more than just a backdrop; it is a design statement, seamlessly connecting each level and drawing visitors forward with an effortless sense of movement.
A First Impression to Remember
Upon opening the doors to the showroom, guests are immediately met with Desiderio by Wall&Decò, an exquisite wallcovering from the Contemporary Wallpaper collection.
This isn't merely a decorative choice, it’s an experience. With its masterful trompe-l'œil effect, Desiderio creates the illusion of cascading fabric, transforming the entranceway into a scene of timeless elegance and intrigue.
Trompe-l'œil, meaning "deceive the eye," is an artistic technique that plays with perception. In this case, it convincingly mimics gathered folds of velvet-like drapery, rendered in exquisite detail with delicate shading and soft, organic movement. The effect invites visitors to look closer and even reach out to confirm their senses.
The reaction is always the same: "It’s wallpaper? But it looks like real fabric!"
It welcomes guests into a space where artistry reigns, where walls aren’t just walls but canvases of creative expression.
Designing with Drama
Every transformation in our showroom is done with both intention and artistry, and the entranceway was no exception. We wanted to capture a feeling of grandeur without overwhelming the space, ensuring that the transition between the main level and the upper floors felt effortless yet immersive.
We took full advantage of the wall’s scale, allowing Desiderio’s sweeping drapery effect to create depth and drama without the heaviness of actual textiles. The soft movement within the design guides the eye upward, naturally extending the space and reinforcing a sense of flow throughout the showroom.
To heighten the effect, we incorporated carefully placed spotlights that dance across the surface, subtly enhancing the depth and texture of the fabric-like illusion. The interplay of light and shadow brings Desiderio to life, shifting its appearance throughout the day and creating an ever-evolving atmosphere.
A Seamless Connection
One of the most compelling aspects of this installation is its ability to unify multiple areas of the showroom. The entranceway wallcovering extends upward toward the staircase leading to the second floor, visually connecting our main-level displays to the upper-level appointment space.
This seamless transition enhances the showroom’s natural flow, encouraging visitors to explore each space with curiosity and ease. Rather than separate design elements competing for attention, this statement wall ties everything together, allowing the eye to travel effortlessly from one space to the next.
Transforming Spaces with Wallcovering
Our entranceway revamp is a testament to the power of wallcoverings, demonstrating how a single design choice can redefine a space, adding sophistication, movement, and even an element of surprise!
If you’re looking to create a sense of drama and refinement in your own space, trompe-l'œil designs like Desiderio offer a striking yet practical solution. Perfect for large walls, these artistic illusions evoke luxury without requiring elaborate materials or excessive maintenance.
At NewWall, we believe walls should do more than simply enclose a space; they should invite, inspire, and transport. Our entranceway now does just that, setting the tone for the entire showroom experience from the very first step inside.
Are you ready to transform your space? Visit our showroom and let us help you find your perfect design statement.