Seeing Design at Scale
One of the biggest challenges when choosing wallpaper isn’t finding a design you love…but understanding how it will live on the wall. Scale, proportion, and presence are hard to judge from a sample alone. At NewWall, the video wall was created to bridge that gap.
Measuring 83 inches wide by 93 inches high, the video wall allows designs to be viewed at near life-size. Patterns reveal their rhythm, murals unfold as intended, and subtle details become clear. It’s often the moment when a design moves from interesting to convincing.
Designed Around the Appointment Experience
The video wall plays a central role in our one-to-one consultations. Using a custom iPad app developed specifically for the showroom, we’re able to project designs directly onto the screen, view them at scale, and explore different options in real time.
This process turns decision-making into something far more intuitive. Instead of imagining how a wallpaper might feel in a space, clients can see it, understanding how bold or understated it really is, how it moves across a wall, and how it responds to light. It brings clarity early in the conversation, helping clients move forward with confidence.
From Concept to Transformation
Beyond visualizing individual designs, the video wall also allows us to tell a broader story. Before-and-after visuals of the showroom itself demonstrate the transformative power of wallpaper, showing how surface-led design can completely change the feel of a space.
These transformations aren’t about spectacle. They’re about showing what’s possible when walls are treated as an integral part of the interior…shaping atmosphere, flow, and mood rather than simply decorating a room.
A Shared Way of Working
The video wall also acts as a collaborative tool. During appointments, we often explore the NewWall website together on screen, browsing collections, comparing finishes, and narrowing options side by side.
This shared experience removes friction from the process. Instead of passing devices back and forth, the wall becomes a common reference point, making the conversation more fluid and considered. It reflects how we work: collaboratively, visually, and with intention.
More Than a Screen
Outside of appointments, the video wall continues to shape the showroom experience. It’s used to highlight promotions, introduce new collections, and support seasonal storytelling. Even when not actively presenting content, it functions as part of the space itself, setting the mood through movement, color, and scale.
Rather than fading into the background, it subtly animates the showroom, reinforcing the idea that walls are dynamic surfaces, not static backdrops.
We’re here to empower your interior design choices. The video wall helps clients see clearly, decide confidently, and experience wallpaper as it’s meant to be seen — at scale, in context, and as part of a complete interior.
It’s a tool that supports conversation, inspires confidence, and reminds us that great design decisions start with understanding how a space truly feels. Ready for a visit to the showroom? Book an appointment today.