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Here at NewWall, we’re forever filled with pride over our incredible collaborations forged with designers across the globe. Now, we’re inviting you to experience the allure of re-imagined Italian luxury, with our Masi x NewWall collaboration.
The Masi x NewWall collaboration was forged from a shared passion of Italy’s rich artistic heritage, and a belief that these practices could be applied to modern interiors.
The key to this was delicate, precise and expert fusion. We collaborated to combine the best of Italian wallcovering traditions with the finest contemporary design innovations.
Our results? 4 stunning collections that seamlessly balance art and décor, delivering sophisticated wallpapers that enrich modern interiors.
Masi x NewWall offers four distinctive collections, each uniquely designed to elevate any interior:
COLLECTION
Timeless, classic designs like houndstooth, damask, and Chinoiserie create serene, elegant spaces with enduring appeal.
Collection
Subtle textures and solid tones make this collection ideal for minimalist interiors that seek understated sophistication.
Bold geometric patterns inject a modern energy into any room, perfect for contemporary, forward-thinking spaces.
Playful designs, including stripes and polka dots, bring charm and joy to children’s rooms, creating vibrant and inviting spaces.
Each wallpaper featured in our collections is crafted from high-quality vinyl with a non-woven backing, ensuring both durability and luxury—except for the Gioia children’s collection, which is made entirely from non-woven material to provide a soft, eco-friendly option for kids’ spaces.
All wallpapers are produced in Italy and designed for residential use, offering superior craftsmanship and design that reflect the expertise of Italy’s renowned artisans.
Our collaboration was forged to transcend trends for the modern home. Re-imagined Italian luxury unlocks the potential for interiors that stand the test of time. But we could only do this, with true, undeniable quality.
The excellence is in the execution.
And we had only the best, with the expertise of Cristiana Masi: architect, designer, and the creative mind behind all collections at Parato S.R.L.
Parato, a family-run company, has been a leader in the wallcovering industry for over 30 years. Its renowned globally for its meticulous attention to quality and environmental responsibility.
Under Cristiana Masi’s vision, Parato maintains its rich Italian traditions while bringing their exquisite wallcoverings to a global market. Their creations are available in paper, PVC, and TNT, which is possible thanks to their cutting-edge production capabilities.
Parato ensures that every roll undergoes a precise process, from selecting eco-friendly raw materials to the printing and embossing stages.
The company’s family management and deep-rooted values foster a supportive and human-centered working environment, keeping the founder’s legacy alive while expanding their reach worldwide.
Sustainability remains a cornerstone of the **Masi x NewWall** collaboration. In partnership with POLYGREEN, we recycle waste from vinyl wallpaper into synthetic grass surfaces used in sports, reducing environmental impact.
The Masi x NewWall collection beautifully merges Italy’s time-honored design heritage with forward-thinking, sustainable practices. These wallpapers not only enrich interiors with timeless elegance but also reflect our commitment to preserving the environment, making each piece a harmonious blend of artistry and responsibility.
